If you're thinking about your socks right now.
We love Fox River socks. As outdoorsmen, naturally we wanted to promote the boot and field collection. For this spec project, we thought it was important to remind viewers that time outdoors is precious, and comfort is paramount.
Fox River Boot and Field Collection
Brand awareness campaign.
We created a series of banner ads, :15 spots and :06 bumpers. This brand awareness campaign would be most effective targeting in-market audiences followed by an aggressive remarking campaign targeting users that have interacted with Fox River.