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Brand Relaunch

About the Client: Fin-tech Tackle Company is located in the heart of Walleye and Smallmouth country in Northwestern Wisconsin.  We offer an innovative line of quality fishing products that earned the respect of discriminating fishermen everywhere. Creators of the very popular Nuckle Ball Jig and Title Shot Jig.

Problem: The client had an unresponsive website from 2012 that was outdated and difficult to use. The e-commerce shopping experience was cumbersome and unresponsive. Hosting was unsecured and the search engine results reflected that. The company had outdated social media channels that were inconsistent from a brand standpoint.

Solution: We updated the company logo and designed a company favicon. Designed and created a responsive company website. Created a  Secured (SSL) shopping cart structured to improve the shopping experience (ability to shop by brand or fish species), and secured web hosting program.

Designed and created new apparel. Updated all social media channels to maintain continuity and reflect established brand standards. Launched an email campaign and product promotions celebrating the website launch.

Created a company YouTube channel. Produced 3 podcasts pertaining to the products and fishing methods to raise awareness of product effectiveness.