Product Branding + Event Support
About the client: Centra Sota cooperative is a customer owned company the provides goods and services to both the agricultural market as well as the urban consumer.
The Problem: Centra Sota’s tech services department launched their precision ag program called Yield Quest. Centra Sota and Yield Quest sponsored the National Tractor Pull event in Hutchinson, MN. Centra Sota needed to brand the Yield Quest program as well as gather assets and collateral for the event.
The Solution: We worked with Centra Sota to create a brand for Yield Quest. After a series of exploratory interviews of local customers, we were able to establish the voice and personality of the offering. We created several social media video testimonials from Yield Quest customers. We visited local farms and gather video and photo assets for the brand.
We created a Website for Yield Quest and included blog posts, photo assets, videos and and email subscription tools. We created all the event collateral, as well as commercials to air on the nationally televised event.